Big Ten Releases New Logo so Blue and Plain

Big Ten Releases New Logo so Blue and Plain but at least it didn't look like a primary child put it together. This new Big Ten logo was developed by Michael Bierut and Michael Gericke of the international design company Pentagram.

For this new logo also provides the flexibility of multiple versions which can be used horizontally, vertically and within new media.

"The new Big Ten logo provides a contemporary identifying mark unifying 12 outstanding institutions," said Delany. "It conveys some elements from the past while simultaneously introducing new features. We think the new logo is fun and has something for everyone."

From this sentence of Delany, did he and his team ever think of the Big Ten fans feeling?

Not only reveals new logo but the conference also announced today that its football divisions, starting with the 2011 season, will be "Legends" and "Leaders". A breakdown of the divisions is listed below:

"Legends": Iowa, Michigan, Michigan State, Minnesota, Nebraska, Northwestern
"Leaders": Illinois, Indiana, Ohio State, Penn State, Purdue, Wisconsin

What do you think of the new Big Ten logo? Share your thoughts, feelings, opinion or else below.

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